ZiMassage & Wellness
Zi Massage & Wellness is a new wellness brand concept that provides authentic Thai massage and reflexology experience. Paying homage to the name of the brand, “梔”, we distilled the characteristics of the petals and branches of the Frangipani flower into the brand’s bespoke logotype.
Upon arrival, guests are greeted with a spacious yet dim lobby composed of stained oak, beige terrazzo and textured stucco wall. The use of complementary colors and natural materials creates a threshold for the customers between the hustle-bustle and the sensory journey to be embarked on.
Rarely found in the densely populated Mongkok, an expansive waiting area is provided for guests to slow down and relax. By playing with the composition between elongated seatings, rattan blinds, tropical plants and semi-opaque partitions, a picturesque landscape is created for curating a soothing experience, contrasting the soaring vertical towers found everywhere in the neighborhood. The massage area is composed of earthy materials and flooded with natural daylight through a soft and silky curtain.
Zi Massage & Wellness is a place for guests to unwind; experience inner peace and personal balance. Taking them to embark on a holistic sensory journey, discovering the patterns of harmony — physically, mentally and spiritually.
Brand Identity Concept
Zi Massage & Wellness is a new wellness brand concept that provides authentic Thai massage and reflexology experience. A place for guests to unwind; experience inner peace and personal balance. Taking them to embark on a holistic sensory journey, discovering the patterns of harmony — physically, mentally and spiritually.
Paying homage to the name of the brand, “梔”, we distilled the characteristics of the petals and branches of the Frangipani flower into the brand’s bespoke logotype. The organic lines and elegant touches of the flower remind us of spring and celebrate the concept of rebirth.
