Zi Massage & Wellness

Brand Identity for Zi Massage & Wellness

Zi Massage & Wellness is a new wellness brand concept that provides authentic Thai massage and reflexology experience. A place for guests to unwind; experience inner peace and personal balance. Taking them to embark on a holistic sensory journey, discovering the patterns of harmony — physically, mentally and spiritually.

Paying homage to the name of the brand, “梔”, we distilled the characteristics of the petals and branches of the Frangipani flower into the brand’s bespoke logotype. The organic lines and elegant touches of the flower remind us of spring and celebrate the concept of rebirth.