Ukiyo —"Floating World"
The famous Japanese woodblock prints known as Ukiyo-e, “pictures of the floating world” — one of the most important genres of art that introduced elements which defined the Japanese contemporary crafts.
Ukiyo is used to refer to a state of mind emphasizing living in the moment, detached from the difficulties of life.
Brand Identity Concept
The brand identity concept aims to reflect the different expressions of curved elements in the interior space and depict the moving waves and the floating world in a subtle manner.
Highlighting the beauty in irregular forms — expressing creative freedom and craftiness while bearing in mind the organic balance of it all.
Our brand colour palette is inspired from Ukiyo’s principle keywords, “spark curiosity to inspire new experiences”, “balanced and organic environment” and “premium crafted dishes”, which acts as a strong reminder on the values that shape up our brand.
We hope to bring in a brand concept that coveys a space where artisans can express their creativity and exhibit their crafts through culinary arts. At the same time, providing an environment that encourages organic communications where guests can decelerate the pace of modern life and re-evaluate the purpose of life with the art of slow-living.