Tera Pancake House
A homey neighborhood dessert house that offers classic Japanese-inspired fluffy, stacked souffle pancakes made only with the finest ingredients. The name TERA 寺 (meaning temple in Japanese), pays a tribute to the location of the shop, situated at the iconic Temple Street in Yau Ma Tei, Hong Kong.
Brand Identity for Tera Pancake House
A simple dough baked in a flat pan, a stack of greatness full of surprises and excitement. The concept celebrates the correlation between stacked pancakes and layered roofs of temples.
The logo is meticulously crafted with flat and fluffy strokes resembling airy pancake layers in which their corners' are subtly lifted to hint at the cooking process. The signature strokes are aggregated to form the brand pattern.
"Greatness is a lot of small things done well, stacked up on each other." — Ray Lewis.