Brand Identity for Morokok Restaurant & Bar
Morokok is a vibrant bar and fusion restaurant in the heart of Hong Kong. It puts together contemporary interpretations of Moroccan architecture and Mediterranean motifs, offering a surreal getaway in the city. The interior design highlights traditional Moorish elements including arches, distinctive colors, plants of various sizes and patterned flooring tiles.
To curate a holistic and mesmerizing dining experience, its brand and visual identity feature the repetitive pattern found in the traditional Moroccan tiles and arches. The logo symbol is simple and straightforward, it creates a depth with repeated curves in clean outlines, resembling the signature arcade of the Moroccan arches at the entrance. The depth of the symbol invites the audience to look through the repeated arches, just as the walking experience through the signature arcade. For the type-logo, it is a minimal sans serif type-logo with a little tweak on each character to emphasize the repetitive Moorish elements. A small opening is also found on the characters "o", creating a negative horizontal line visually that ties all the characters together.