Brand Identity for Hachikasen
Combining Yakiniku with Sukiyaki, Hachikasen is an unusual Japanese restaurant that aims to offer a unique dining experience to the young foodies in Hong Kong. To go along with the vision, the interior and brand identity are curated in a contemporary manner with simplification and reinterpretation of traditional Japanese elements.
The brand logo plays with a bold and organic form in flaming red, resembling a fresh slice of beef. The Chinese character "八" is duplicated in various directions to form a grid pattern, symbolizing the delicate and unique snowflake on the beef. For the logotype, a clean and thin line sans serif font is used, creating a contrast with the bold and organic logo symbol.