Brand Identity for ButterPly Desk
ButterPly: Better Furniture, Better Lives.
[ButterPly was successfully funding on Kickstarter.com on September 14, 2016.]
While it is widely agreed that assembling furniture is never easy and that owning a designer piece is a luxury, ButterPly aims to deliver two surprises to your working and living environment. Inspired by traditional Chinese wood joinery, the assembly of the ButterPly desk is easy and requires no screw nor tools. Even better, the height of the frame can be adjusted thanks to the in-house developed smart joinery system. It comes with various types of functional modular organizers which boost your productivity. Butterply is made with sustainable plywood and is resistant to temperature and moisture fluctuations.