Brand Identity for BIPO Beauty Clinic
The brand identity of BIPO emphasizes on the connection between inside and outside, illustrating how beauty and health from the inner and outer self are interrelated as a cycle. It also symbolizes the beauty and healthcare service that BIPO provides from the inside out and the outside in for its customers.
Inspired by the fluidity of water, the brand logo is a simplified modern serif logotype with a little tweak on each character. A contrast of two different line weights is used to symbolize the dynamic motion of in and out. With a clean line logo symbol that symbolizes the transformation of beauty by cleansing from the inside out and outside in, it creates a contrast yet a refreshing image for the logo lockup.